Paid Ads
Campaigns that reach the right customers.
We plan and run campaigns and test messages and audiences. We measure the suitable orders or leads they bring and what they cost, and adjust the work on that basis.
Before launch, we check what the customer finds after the ad.
Is the offer clear? Does the page or form work? Is what we advertise actually available to the audience we target? We review these details with you and fix what is needed before spending.
What should the campaign bring in?
Orders whose cost and margin we understand.
We track acquisition cost and order value, and review discounts, returns and related costs where data is available. In quick commerce we account for availability and service areas.
Orders and acquisition cost
Requests from an audience that fits the product.
We test messages and audiences and agree what a suitable request means, such as a demo request from a company in the target segment, then review volume, fit and cost.
Suitable requests and their cost
Leads that fit what you offer.
We review targeting, offer and enquiry-form questions, and track lead volume, quality and cost until delivery to your team. Sales follow-up and closing stay with your sales team.
Lead quality, volume and cost
What the work includes
We agree channels, budget and execution limits before launch.
Campaign plan
Goal, audience, offer and the messages we test, proposed channels, and the agreed budget split.
Setup, running and monitoring
We set up campaigns on the agreed channels, check destinations and available tracking, then run them, monitor spend and delivery, and make changes within the approved permissions.
Results review and next step
What we spent, what came in, what we know about its fit, and what to change or test next.
We agree from the start what we manage and what needs extra work.
- We set the scope, fees and how they are calculated in the proposal; the ad budget is separate from management fees.
- Design, video production and landing-page builds are defined in the scope of work.
- New tracking or tool integrations may need technical work agreed in advance.
- Sales management, responding to leads and closing deals are not part of ad management.
Questions about campaign management
Tell us about your campaigns and what you want from them.
Whether you are starting to advertise or reviewing existing campaigns, we discuss the goal, where you are, and what needs preparing.