Visibility in AI answers — GEO
All servicesHow does your business appear in AI answers?
We review how AI answers describe your business and the sources they use. Then we identify information and content to clarify or update, and track what changes.
What do you want to know about your visibility?
- Does your business appear when someone asks about a product or service you offer?
- Is the information accurate and up to date?
- Can customers find details that help them compare and choose?
We agree on the questions, platforms and languages to review, and base our findings on that sample.
We start with the question, then review the answer and its source.
We select questions your customers ask before buying and document the answers that appear. We then review your website and public business information to identify what needs correcting or completing.
Information
Your business description, products or services, service areas and the details customers need to make a decision.
Content
Whether your pages explain what you offer and who it suits, and answer real questions with verifiable information.
Page access
We review technical barriers that may prevent access to important pages and identify changes for your website team.
What you receive
Current visibility review
A documented sample of questions, answers and sources, showing where your business was mentioned, how accurate the information was and what could not be verified.
Content and information priorities
Pages to update, questions to answer, information to make consistent or support with sources, and any technical tasks needed.
Implementation and follow-up plan
What to change first, who is responsible for each task and when to review it again. Where data allows, we connect the findings to visits and enquiries.
Did your business appear, and did it bring visits or enquiries?
We report whether your business was mentioned, whether a link to your website was included and whether the information was accurate. We separate these findings from visits or enquiries we could track.
We repeat the review and record the question, platform, language, date and available test conditions. Any percentage describes only the sample we reviewed, not all AI answers.
We explain what changed after the updates, which changes we can link to our work, and where the cause remains uncertain.
What implementation includes
Your team can implement the recommendations, or we can write and update pages within an agreed scope. We agree the amount of content, the platforms to track and the review schedule before starting.
- Code changes, integrations and subscriptions are scoped separately when needed.
- Correcting information on external sites depends on edit access and the owner's response.
- Any outreach to publishers or platforms needs an agreed scope and your approval. We use genuine reviews and sources.
- We do not guarantee a ranking, a platform recommendation or a set number of customers.
What we need from you
- Your website, details of what you offer, and the markets and languages you serve.
- Common customer questions and approved information about your products or services.
- Examples of answers or information you want reviewed, if available.
- Read access to relevant data where needed, and agreement on who approves content and makes the changes.
Questions before we start
What does your GEO service involve?
We work on how clearly your business is described and how it appears in AI answers. We review a sample of questions, answers and sources, then prioritise improvements and track them on the agreed platforms.
Is GEO a replacement for SEO?
No. Google’s SEO fundamentals also apply to its AI search features. We coordinate with your existing SEO work and make clear what this service adds.
Do you guarantee I will appear in ChatGPT or Google?
No. We commit to the agreed review, improvement and tracking work, and do not promise that any platform will choose your site or recommend your business.
Do you write and publish the content?
The service can include writing or updating content and publishing it after your approval. We agree on the pages, amount of work and access before starting. A website review does not automatically include rewriting the entire site.
When will we see results?
We agree delivery dates for the review and the changes we manage, followed by scheduled checks. We cannot guarantee when a platform will include your business in its answers.
Is a screenshot enough to demonstrate improvement?
A screenshot records one answer within the sample. To assess change, we review answers and sources more than once, and track visits and enquiries separately.
Which questions should lead people to your business?
Tell us about your business, what you offer and the questions you want us to review.